Hong Kong Education City – EdMall
(Nov 2011) Hong Kong Education City Limited selected DMA Solutions Limited and IBM to provide total IT Solution to establish the EdMall, a full-featured e-commerce shopping mall.
The EdMall System is a very sophisticated electronic online shopping mall. Vendors such as publication companies can host their shops and sell products on this platform. Multiple payment methods are supported in the System. In addition, the System integrates with the existing HKECL membership system, thus providing a seamless experience navigating from EdMall to the HKECL web site without login.
Among first in Asia, the site sells digitally protected publication materials, leveraging the Adobe Digital Rights Management solution. Through this protection the intellectual property rights are securely guarded. E-Books can be configured to be opened by dedicated user, for a valid period of time, for instance.
The backend system captures the front-end transactions and performs settlement and integrates with their Accounting system.
Powered by IBM WebSphere Commerce Server connecting to DB2 Database server, EdMall is a very complicated system aiming to automate the e-commerce operations of HKECL. In turn more vendors could be recruited and provide an additional sales channel for them.
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